As part of a rebranding, the new identity of Titus the Designer draws inspiration from Rembrandt’s iconic painting, “Titus aan de Lezenaar.” This renowned artwork, depicting my namesake Titus—Rembrandt van Rijn’s son—shows him sketching behind his desk, much like how I spend much of my time. A postcard of this painting was gifted to me as a child and has stayed with me ever since. Its setting, now strongly connected to my profession, inspired the creation of my design practice’s logo.

This visual identity extends to various brand applications, including brochures, merchandise, business cards, and the very website you are visiting.

Client: N.A.

Year: 2024

Designer: T. Lotgering

Contribution: Designer